PCMC’s Integrated Townships – Redefining Traditional Luxury

Anil Pharande, Chairman – Pharande Spaces

Anil Pharande, Chairman – Pharande Spaces

Indian luxury real estate is in rapid evolutionary mode, and few of the previously accepted definitions of a luxury home have stood the test of time. For luxury home developers, the challenge has shifted from offering a number of attractive add-ons to providing a well-rounded residential experience that transcends luxurious exteriors, interiors and amenities.

Luxury townships are the obvious answer to the questions today’s buyers are asking. They are not looking for mere glamour – because of the mounting challenges of urban life in cities like Pune, they are also looking for superior infrastructure, cutting-edge security and project management and a walk-to-work option. These are obviously not an option in standalone luxury buildings – nothing less than a fully integrated luxury township can provide such advantages.

A number of Indian developers who previously specialized in traditional luxury residential projects – one or two snazzy buildings in a tony part of town where ‘address value’ accounts for a massive price premium – have therefore shifted their focus to the township format. This is because luxury living in today’s context is a 360-degree lifestyle equation which cannot be limited to elegant superficialities.

The buyer profile for integrated luxury townships is also different today. These are not HNIs hailing from families with protracted histories of wealth – they are young, self-made entrepreneurs, the corporate upper management cadre and high-placed Information Technology professionals.

This new breed of luxury home buyers is not swayed by impressive addresses and the other factors which dictated how luxury was interpreted in the past. They are looking for the aspects that spell genuine luxury today – convenience, safety, reliable utilities supply, modern recreational facilities, on-the-spot availability to essential services like hospitals, schools and shopping, and good internal and external connectivity.

They will not spend their hard-earned money on an expensive location but invest in a superior living experience for themselves and their families. Moreover, the traditional CBDs of cities like Pune are no longer the areas which yield the most lucrative jobs – the IT and manufacturing hubs in modern satellite cities like the Pimpri-Chinchwad Municipal Corporation (PCMC) are the next employment hotbeds which are driving both the demand and trend for high-end homes.

This luxury home buyer demographic is highly tech-savvy and environmentally conscious, and attributes a lot of value to ‘smart’ and ‘green’ features – not only at a residence level but at a project level. Again, this is only possible in integrated townships, and this is what has spurred the growth of PCMC’s ultra-modern townships over the last decade.

These townships offer their residents:

  • Broad, well-lit internal roads
  • 24×7 water and electricity supply
  • Multiple user parking per unit
  • Multi-level security
  • Green open spaces
  • Conveniences such as shopping malls, banks, schools and hospitals within the project
  • Easy connectivity to other parts of the city
  • Modern recreational facilities

The best integrated townships also include high-grade commercial spaces and give residents the ultimate luxury – the walk-to-work option. Obviously, this new definition of luxury living provides a stark contrast to the traditional concepts of luxury homes, which was usually tied to a vanity address in an exorbitantly pricey location. Though older luxury buildings in the core areas of cities like Pune are invariably redeveloped into luxury skyscrapers, there is nothing that can be done about the fact that the locations themselves are cramped, polluted, devoid of support infrastructure and often hemmed in by slums and tenements.

While the window view from a luxury home in such a setting is usually one of chaos and urban decay, the corresponding view from a home in an integrated township is one of greenery, orderliness and unpolluted air. No wonder, then, that the younger and smarter generation of luxury home buyers today prefers the benefits of contemporary luxury far away from such areas. Integrated townships are their obvious choice.

Source: News

JLL India Adjudged ‘Best Property Consultancy’ at International Property Awards Asia Pacific 2016

JLL scooped a total of 15 awards at the 2016 International Property Awards Asia Pacific held in Kuala Lumpur on 8 April. Of these, six were five-star ratings for Best Property Consultancy in China, Hong Kong, India, Indonesia, Japan and South Korea.

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Commenting on JLL India capturing the coveted ‘Best Property Consultancy’ award, Anuj Puri, Chairman & Country Head, JLL India said, “We easily outpaced the competition from other IPCs in winning this award, which follows the most stringent selection guidelines in the industry. In fact, awards have been rolling in – JLL India was also adjudged ‘Property Consultant of the Decade’ at the 10th edition of the prestigious CNBC-Awaaz Real Estate Awards, and the ‘Best FM Service Provider’ at the recently conducted Clean & Green India 2016 Awards.”

Receiving 15 awards in Asia Pacific, including six in the five-star category, is a great achievement and testament to the great work our teams across the region do day in, day out,” says Alastair Hughes, CEO, JLL Asia Pacific. “It’s a real pleasure to be recognised among the best in the industry for delivering top class service to our clients, something that is at the heart of everything we do as a company.”

The annual Asia Pacific awards event brings together the top players in real estate, architecture and interior design from 25 countries and covers both commercial and residential categories. Now in their 24th year, they are the region’s largest, most prestigious, and widely recognised awards programme.

Entries are judged by an independent panel of 70 industry experts, who focus on design, quality, service, innovation, originality, and commitment to sustainability.

JLL Five-Star Awards 2016

  • Best Property Consultancy China
  • Best Property Consultancy Hong Kong
  • Best Property Consultancy India
  • Best Property Consultancy Indonesia
  • Best Property Consultancy Japan
  • Best Property Consultancy Korea

Source: News